Wholesale, or wholesale selling, refers to the practice of selling goods or merchandise in large quantities to retailers, other businesses, or institutional buyers at a discounted price. In this type of trade, the goods are usually purchased in bulk from distributors and then resold in smaller quantities to end consumers.

Wholesale transactions typically occur between businesses rather than directly to individual consumers. Wholesalers act as intermediaries between suppliers and retailers, providing a vital link in the supply chain. .