Channel sales, also known as indirect sales, is a distribution model in which a company sells its products or services through third-party intermediaries or channels rather than directly to end consumers.

Wholesale, or wholesale selling, refers to the practice of selling goods or merchandise in large quantities to retailers, other businesses, or institutional buyers at a discounted price.

Modern Trade, also known as "Organized Retail" or "Chain Outlet." Modern Trade refers to the organized retail sector that includes large-format retail stores, supermarkets, hypermarkets, and other chain outlets.

E Commerce means digital sales like online sales. E-commerce, short form of electronic commerce, refers to the buying and selling of goods or services over the internet.