Modern Trade, also known as "Organized Retail" or "Chain Outlet." Modern Trade refers to the organized retail sector that includes large-format retail stores, supermarkets, hypermarkets, and other chain outlets.

Modern Trade establishments are characterized by their structured and standardized approach to retailing, offering a wide range of products across various categories under one roof. These outlets are typically part of well-known retail chains or corporations and operate in urban or semi-urban areas.

Modern Trade outlets have gained popularity worldwide due to their convenience, product range, and competitive pricing. They have become significant players in the retail industry, often competing with traditional mom-and-pop stores and local retailers. The growth of Modern Trade has had a considerable impact on consumer shopping patterns and supply chain dynamics.